Bathroom Scales
Date
2025
Client
Homedics
Scope of Work
Art Direction
3D Visulization
Video Production
The Brief
Overview
The category was dominated by Salter, and Homedics needed to re-establish itself with a range that felt premium, trustworthy and visually distinct. The available photoshoot footage provided lifestyle context but lacked dedicated product shots, making it difficult to communicate features clearly or differentiate between models.
The Challenge
The existing footage lacked clean product shots and supporting B-roll, making it hard to tell a clear product story or highlight differences between the three models. The assets needed to feel premium and consistent across the range, despite limited source material and a tight turnaround. To compete with Salter, the visuals had to build trust and convey quality immediately.
The Approach
I proposed a hybrid workflow combining 3D product renders with the existing lifestyle footage. This allowed us to fill gaps left by the shoot, create clean technical moments, and maintain a consistent visual language across all three models. 3D was used to elevate the technical story, showing precision, materials and design details, while the lifestyle footage grounded the products in real-world use.
Visual Direction
Matching the quiet tone of a pre-existing photo shoot. The visuals use clean framing, soft natural lighting, and a minimal color palette to give an everyday home product a calm, elevated feel.
The Anatomy of the Project
Translating physical photo shoot setups into 3D. The workflow focused on studying original camera focal lengths, soft light falloff, and colour temperatures to rebuild matching digital scenes from scratch.
Results
The Execution
Rebuilt each scale in Blender using CAD data to create clean, accurate product shots
Matched lighting and camera style to the photoshoot for seamless integration
Used 3D renders to highlight materials, precision and key technical features
Captured additional B-roll to fill narrative gaps and add warmth
Combined lifestyle footage with 3D moments to balance emotion and clarity
Designed a dynamic moving frame to guide attention and emphasise key benefits
Produced three 45-second cuts, each tailored to its model but unified by a consistent visual system
The Solution
The videos were extremely well received, with the marketing director noting they “clearly hit the brief.” The assets have since been used across Homedics’ own channels, QVC and adapted for social. The hybrid 3D + live-action approach maximised both time and budget, giving the team a flexible set of premium assets that strengthened the launch proposition and elevated the product story.
