Bathroom Scales
Homedics was re-entering the bathroom-scales market after selling the Salter brand. With Salter still the default choice for most customers, the team needed a launch campaign that positioned the new range as a credible, design-led alternative. My role was to create product-focused launch videos that elevated the perception of the scales and helped the range stand out in a crowded category.
Year
2025
Type
Art Direction, 3D Rendering & Animation, B‑Roll Filming, Video Production
Client
Homedics
Bathroom Scales
Overview
Bathroom Scales
Details
Context
The category was dominated by Salter, and Homedics needed to re-establish itself with a range that felt premium, trustworthy and visually distinct. The available photoshoot footage provided lifestyle context but lacked dedicated product shots, making it difficult to communicate features clearly or differentiate between models.
The Challenge
The existing footage lacked clean product shots and supporting B-roll, making it hard to tell a clear product story or highlight differences between the three models. The assets needed to feel premium and consistent across the range, despite limited source material and a tight turnaround. To compete with Salter, the visuals had to build trust and convey quality immediately.
Approach
I proposed a hybrid workflow combining 3D product renders with the existing lifestyle footage. This allowed us to fill gaps left by the shoot, create clean technical moments, and maintain a consistent visual language across all three models. 3D was used to elevate the technical story, showing precision, materials and design details, while the lifestyle footage grounded the products in real-world use.
The Result
Rebuilt each scale in Blender using CAD data to create clean, accurate product shots
Matched lighting and camera style to the photoshoot for seamless integration
Used 3D renders to highlight materials, precision and key technical features
Captured additional B-roll to fill narrative gaps and add warmth
Combined lifestyle footage with 3D moments to balance emotion and clarity
Designed a dynamic moving frame to guide attention and emphasise key benefits
Produced three 45-second cuts, each tailored to its model but unified by a consistent visual system
Outcome
The videos were extremely well received, with the marketing director noting they “clearly hit the brief.” The assets have since been used across Homedics’ own channels, QVC and adapted for social. The hybrid 3D + live-action approach maximised both time and budget, giving the team a flexible set of premium assets that strengthened the launch proposition and elevated the product story.
Bathroom Scales
Homedics was re-entering the bathroom-scales market after selling the Salter brand. With Salter still the default choice for most customers, the team needed a launch campaign that positioned the new range as a credible, design-led alternative. My role was to create product-focused launch videos that elevated the perception of the scales and helped the range stand out in a crowded category.
Year
2025
Type
Art Direction, 3D Rendering & Animation, B‑Roll Filming, Video Production
Client
Homedics
Bathroom Scales
Overview
Bathroom Scales
Details
Context
The category was dominated by Salter, and Homedics needed to re-establish itself with a range that felt premium, trustworthy and visually distinct. The available photoshoot footage provided lifestyle context but lacked dedicated product shots, making it difficult to communicate features clearly or differentiate between models.
The Challenge
The existing footage lacked clean product shots and supporting B-roll, making it hard to tell a clear product story or highlight differences between the three models. The assets needed to feel premium and consistent across the range, despite limited source material and a tight turnaround. To compete with Salter, the visuals had to build trust and convey quality immediately.
Approach
I proposed a hybrid workflow combining 3D product renders with the existing lifestyle footage. This allowed us to fill gaps left by the shoot, create clean technical moments, and maintain a consistent visual language across all three models. 3D was used to elevate the technical story, showing precision, materials and design details, while the lifestyle footage grounded the products in real-world use.
The Result
Rebuilt each scale in Blender using CAD data to create clean, accurate product shots
Matched lighting and camera style to the photoshoot for seamless integration
Used 3D renders to highlight materials, precision and key technical features
Captured additional B-roll to fill narrative gaps and add warmth
Combined lifestyle footage with 3D moments to balance emotion and clarity
Designed a dynamic moving frame to guide attention and emphasise key benefits
Produced three 45-second cuts, each tailored to its model but unified by a consistent visual system
Outcome
The videos were extremely well received, with the marketing director noting they “clearly hit the brief.” The assets have since been used across Homedics’ own channels, QVC and adapted for social. The hybrid 3D + live-action approach maximised both time and budget, giving the team a flexible set of premium assets that strengthened the launch proposition and elevated the product story.
Bathroom Scales
Homedics was re-entering the bathroom-scales market after selling the Salter brand. With Salter still the default choice for most customers, the team needed a launch campaign that positioned the new range as a credible, design-led alternative. My role was to create product-focused launch videos that elevated the perception of the scales and helped the range stand out in a crowded category.
Year
2025
Type
Art Direction, 3D Rendering & Animation, B‑Roll Filming, Video Production
Client
Homedics
Overview
Bathroom Scales
Details
Matching the photoshoot in 3D and blending it with live-action footage to create premium, consistent launch videos.
Matching the photoshoot in 3D and blending it with live-action footage to create premium, consistent launch videos.
Matching the photoshoot in 3D and blending it with live-action footage to create premium, consistent launch videos.
The Anatomy of the Project:
Photoshoot alignment, custom framing and hybrid 3D integration.
The Anatomy of the Project:
Photoshoot alignment, custom framing and hybrid 3D integration.
Bathroom Scales
Homedics was re-entering the bathroom-scales market after selling the Salter brand. With Salter still the default choice for most customers, the team needed a launch campaign that positioned the new range as a credible, design-led alternative. My role was to create product-focused launch videos that elevated the perception of the scales and helped the range stand out in a crowded category.
Year
2025
Type
Art Direction, 3D Rendering & Animation, B‑Roll Filming, Video Production
Client
Homedics
Bathroom Scales
Overview
Bathroom Scales
Details
Context
The category was dominated by Salter, and Homedics needed to re-establish itself with a range that felt premium, trustworthy and visually distinct. The available photoshoot footage provided lifestyle context but lacked dedicated product shots, making it difficult to communicate features clearly or differentiate between models.
The Challenge
The existing footage lacked clean product shots and supporting B-roll, making it hard to tell a clear product story or highlight differences between the three models. The assets needed to feel premium and consistent across the range, despite limited source material and a tight turnaround. To compete with Salter, the visuals had to build trust and convey quality immediately.
Approach
I proposed a hybrid workflow combining 3D product renders with the existing lifestyle footage. This allowed us to fill gaps left by the shoot, create clean technical moments, and maintain a consistent visual language across all three models. 3D was used to elevate the technical story, showing precision, materials and design details, while the lifestyle footage grounded the products in real-world use.
The Result
Rebuilt each scale in Blender using CAD data to create clean, accurate product shots
Matched lighting and camera style to the photoshoot for seamless integration
Used 3D renders to highlight materials, precision and key technical features
Captured additional B-roll to fill narrative gaps and add warmth
Combined lifestyle footage with 3D moments to balance emotion and clarity
Designed a dynamic moving frame to guide attention and emphasise key benefits
Produced three 45-second cuts, each tailored to its model but unified by a consistent visual system
Outcome
The videos were extremely well received, with the marketing director noting they “clearly hit the brief.” The assets have since been used across Homedics’ own channels, QVC and adapted for social. The hybrid 3D + live-action approach maximised both time and budget, giving the team a flexible set of premium assets that strengthened the launch proposition and elevated the product story.
Bathroom Scales
Homedics was re-entering the bathroom-scales market after selling the Salter brand. With Salter still the default choice for most customers, the team needed a launch campaign that positioned the new range as a credible, design-led alternative. My role was to create product-focused launch videos that elevated the perception of the scales and helped the range stand out in a crowded category.
Year
2025
Type
Art Direction, 3D Rendering & Animation, B‑Roll Filming, Video Production
Client
Homedics
Bathroom Scales
Overview
Bathroom Scales
Details
Context
The category was dominated by Salter, and Homedics needed to re-establish itself with a range that felt premium, trustworthy and visually distinct. The available photoshoot footage provided lifestyle context but lacked dedicated product shots, making it difficult to communicate features clearly or differentiate between models.
The Challenge
The existing footage lacked clean product shots and supporting B-roll, making it hard to tell a clear product story or highlight differences between the three models. The assets needed to feel premium and consistent across the range, despite limited source material and a tight turnaround. To compete with Salter, the visuals had to build trust and convey quality immediately.
Approach
I proposed a hybrid workflow combining 3D product renders with the existing lifestyle footage. This allowed us to fill gaps left by the shoot, create clean technical moments, and maintain a consistent visual language across all three models. 3D was used to elevate the technical story, showing precision, materials and design details, while the lifestyle footage grounded the products in real-world use.
The Result
Rebuilt each scale in Blender using CAD data to create clean, accurate product shots
Matched lighting and camera style to the photoshoot for seamless integration
Used 3D renders to highlight materials, precision and key technical features
Captured additional B-roll to fill narrative gaps and add warmth
Combined lifestyle footage with 3D moments to balance emotion and clarity
Designed a dynamic moving frame to guide attention and emphasise key benefits
Produced three 45-second cuts, each tailored to its model but unified by a consistent visual system
Outcome
The videos were extremely well received, with the marketing director noting they “clearly hit the brief.” The assets have since been used across Homedics’ own channels, QVC and adapted for social. The hybrid 3D + live-action approach maximised both time and budget, giving the team a flexible set of premium assets that strengthened the launch proposition and elevated the product story.
Bathroom Scales
Homedics was re-entering the bathroom-scales market after selling the Salter brand. With Salter still the default choice for most customers, the team needed a launch campaign that positioned the new range as a credible, design-led alternative. My role was to create product-focused launch videos that elevated the perception of the scales and helped the range stand out in a crowded category.
Year
2025
Type
Art Direction, 3D Rendering & Animation, B‑Roll Filming, Video Production
Client
Homedics
Overview
Bathroom Scales
Details
Matching the photoshoot in 3D and blending it with live-action footage to create premium, consistent launch videos.
Matching the photoshoot in 3D and blending it with live-action footage to create premium, consistent launch videos.
Matching the photoshoot in 3D and blending it with live-action footage to create premium, consistent launch videos.
The Anatomy of the Project:
Photoshoot alignment, custom framing and hybrid 3D integration.
The Anatomy of the Project:
Photoshoot alignment, custom framing and hybrid 3D integration.