Massage Guns
A series of short promotional videos showcasing Homedics’ good–better–best massage gun range. With no photoshoot planned and a need to respond quickly to market pressure, I used factory CAD to create premium 3D visuals that elevated the products beyond standard factory imagery.
Year
2025
Type
Art Direction, 3D Rendering & Animation, Video Production
Client
Homedics
Massage Guns
Overview
Massage Guns
Details
Context
Homedics had a good–better–best massage gun lineup and needed a set of promotional videos that presented each model clearly and consistently. With no photoshoot planned, the visuals needed to be created entirely in 3D while still feeling premium and aligned with the brand.
The Challenge
The team needed to respond quickly to market pressure, but without a photoshoot the only available assets were basic factory renders. These lacked brand quality and didn’t differentiate the models. The challenge was to create premium, coherent visuals that could be produced quickly and elevate the range above typical factory output.
Approach
Using factory CAD models allowed me to build the entire range in 3D and create environments with intent. Each scene was designed to reflect the tier of the product while maintaining a consistent visual language across the range. This approach gave full control over lighting, materials and storytelling without relying on a photoshoot.
The Result
Rendered and animated factory CAD models in Blender to create premium product visuals
Used geometry nodes to reinforce the hot/cold messaging through dynamic visual effects
Designed controlled 3D environments tailored to each product tier
Output each scene individually to allow flexible storytelling and editing
Created portrait and square versions optimised for social and retailer platforms
Built a consistent visual system across all videos to unify the range
Outcome
The videos drove a noticeable increase in engagement and product interest, and have continued to be used in subsequent years. The project demonstrated the value of 3D within the business, showing how it can deliver premium, flexible assets within tight timelines and budgets, opening the door to further 3D-led marketing opportunities.
Massage Guns
A series of short promotional videos showcasing Homedics’ good–better–best massage gun range. With no photoshoot planned and a need to respond quickly to market pressure, I used factory CAD to create premium 3D visuals that elevated the products beyond standard factory imagery.
Year
2025
Type
Art Direction, 3D Rendering & Animation, Video Production
Client
Homedics
Massage Guns
Overview
Massage Guns
Details
Context
Homedics had a good–better–best massage gun lineup and needed a set of promotional videos that presented each model clearly and consistently. With no photoshoot planned, the visuals needed to be created entirely in 3D while still feeling premium and aligned with the brand.
The Challenge
The team needed to respond quickly to market pressure, but without a photoshoot the only available assets were basic factory renders. These lacked brand quality and didn’t differentiate the models. The challenge was to create premium, coherent visuals that could be produced quickly and elevate the range above typical factory output.
Approach
Using factory CAD models allowed me to build the entire range in 3D and create environments with intent. Each scene was designed to reflect the tier of the product while maintaining a consistent visual language across the range. This approach gave full control over lighting, materials and storytelling without relying on a photoshoot.
The Result
Rendered and animated factory CAD models in Blender to create premium product visuals
Used geometry nodes to reinforce the hot/cold messaging through dynamic visual effects
Designed controlled 3D environments tailored to each product tier
Output each scene individually to allow flexible storytelling and editing
Created portrait and square versions optimised for social and retailer platforms
Built a consistent visual system across all videos to unify the range
Outcome
The videos drove a noticeable increase in engagement and product interest, and have continued to be used in subsequent years. The project demonstrated the value of 3D within the business, showing how it can deliver premium, flexible assets within tight timelines and budgets, opening the door to further 3D-led marketing opportunities.
Massage Guns
A series of short promotional videos showcasing Homedics’ good–better–best massage gun range. With no photoshoot planned and a need to respond quickly to market pressure, I used factory CAD to create premium 3D visuals that elevated the products beyond standard factory imagery.
Year
2025
Type
Art Direction, 3D Rendering & Animation, Video Production
Client
Homedics
Overview
Massage Guns
Details
Using factory CAD to create premium 3D visuals and promotional videos across the full massage gun range.
Using factory CAD to create premium 3D visuals and promotional videos across the full massage gun range.
Using factory CAD to create premium 3D visuals and promotional videos across the full massage gun range.
The Anatomy of the Project:
Geometry Nodes, Material Development and 3D‑led Motion Design.
The Anatomy of the Project:
Geometry Nodes, Material Development and 3D‑led Motion Design.
Massage Guns
A series of short promotional videos showcasing Homedics’ good–better–best massage gun range. With no photoshoot planned and a need to respond quickly to market pressure, I used factory CAD to create premium 3D visuals that elevated the products beyond standard factory imagery.
Year
2025
Type
Art Direction, 3D Rendering & Animation, Video Production
Client
Homedics
Massage Guns
Overview
Massage Guns
Details
Context
Homedics had a good–better–best massage gun lineup and needed a set of promotional videos that presented each model clearly and consistently. With no photoshoot planned, the visuals needed to be created entirely in 3D while still feeling premium and aligned with the brand.
The Challenge
The team needed to respond quickly to market pressure, but without a photoshoot the only available assets were basic factory renders. These lacked brand quality and didn’t differentiate the models. The challenge was to create premium, coherent visuals that could be produced quickly and elevate the range above typical factory output.
Approach
Using factory CAD models allowed me to build the entire range in 3D and create environments with intent. Each scene was designed to reflect the tier of the product while maintaining a consistent visual language across the range. This approach gave full control over lighting, materials and storytelling without relying on a photoshoot.
The Result
Rendered and animated factory CAD models in Blender to create premium product visuals
Used geometry nodes to reinforce the hot/cold messaging through dynamic visual effects
Designed controlled 3D environments tailored to each product tier
Output each scene individually to allow flexible storytelling and editing
Created portrait and square versions optimised for social and retailer platforms
Built a consistent visual system across all videos to unify the range
Outcome
The videos drove a noticeable increase in engagement and product interest, and have continued to be used in subsequent years. The project demonstrated the value of 3D within the business, showing how it can deliver premium, flexible assets within tight timelines and budgets, opening the door to further 3D-led marketing opportunities.
Massage Guns
A series of short promotional videos showcasing Homedics’ good–better–best massage gun range. With no photoshoot planned and a need to respond quickly to market pressure, I used factory CAD to create premium 3D visuals that elevated the products beyond standard factory imagery.
Year
2025
Type
Art Direction, 3D Rendering & Animation, Video Production
Client
Homedics
Massage Guns
Overview
Massage Guns
Details
Context
Homedics had a good–better–best massage gun lineup and needed a set of promotional videos that presented each model clearly and consistently. With no photoshoot planned, the visuals needed to be created entirely in 3D while still feeling premium and aligned with the brand.
The Challenge
The team needed to respond quickly to market pressure, but without a photoshoot the only available assets were basic factory renders. These lacked brand quality and didn’t differentiate the models. The challenge was to create premium, coherent visuals that could be produced quickly and elevate the range above typical factory output.
Approach
Using factory CAD models allowed me to build the entire range in 3D and create environments with intent. Each scene was designed to reflect the tier of the product while maintaining a consistent visual language across the range. This approach gave full control over lighting, materials and storytelling without relying on a photoshoot.
The Result
Rendered and animated factory CAD models in Blender to create premium product visuals
Used geometry nodes to reinforce the hot/cold messaging through dynamic visual effects
Designed controlled 3D environments tailored to each product tier
Output each scene individually to allow flexible storytelling and editing
Created portrait and square versions optimised for social and retailer platforms
Built a consistent visual system across all videos to unify the range
Outcome
The videos drove a noticeable increase in engagement and product interest, and have continued to be used in subsequent years. The project demonstrated the value of 3D within the business, showing how it can deliver premium, flexible assets within tight timelines and budgets, opening the door to further 3D-led marketing opportunities.
Massage Guns
A series of short promotional videos showcasing Homedics’ good–better–best massage gun range. With no photoshoot planned and a need to respond quickly to market pressure, I used factory CAD to create premium 3D visuals that elevated the products beyond standard factory imagery.
Year
2025
Type
Art Direction, 3D Rendering & Animation, Video Production
Client
Homedics
Overview
Massage Guns
Details
Using factory CAD to create premium 3D visuals and promotional videos across the full massage gun range.
Using factory CAD to create premium 3D visuals and promotional videos across the full massage gun range.
Using factory CAD to create premium 3D visuals and promotional videos across the full massage gun range.
The Anatomy of the Project:
Geometry Nodes, Material Development and 3D‑led Motion Design.
The Anatomy of the Project:
Geometry Nodes, Material Development and 3D‑led Motion Design.