Co-Brand Giveaway
Date
2024
Client
Revamp
Scope of Work
Art Direction
3D Visulization
Social Content Creation
The Brief
Overview
Revamp collaborated with several French wellness brands to increase visibility within the French market. Each activation required a unified visual that respected both brand identities while still feeling part of Revamp’s wider aesthetic.
The Challenge
Each collaboration involved two distinct brand aesthetics that needed to sit together naturally in a single composition. With no access to physical products and limited time, the challenge was to create visuals that felt premium, balanced and representative, without one brand overshadowing the other.
The Approach
I recreated all products in 3D, allowing them to be placed together in a unified, controlled environment. This approach solved the logistical limitations and gave full flexibility over lighting, layout and colour balance. Each scene was art‑directed to respect both brands’ identities while maintaining a cohesive campaign look.
Visual Direction
Clean architectural surfaces paired with gentle studio light. The composition relies on understated, neutral textures to elevate the giveaway items while maintaining clear, balanced representation for both partner brands.
The Anatomy of the Project
Recreating physical partner products in 3D to build a shared visual environment. The workflow centred on matching scale, adjusting precise studio lighting, and balancing both brand identities within a single scene.
Results
The Execution
Recreated all partner-brand products in 3D to overcome the lack of physical samples
Designed controlled lighting and colour palettes to balance both brand identities
Built flexible 3D scenes that could be adapted for each collaboration
Ensured equal visual weighting so neither brand dominated the composition
Delivered final assets optimised for social, web and campaign use
The Solution
The first activation performed strongly, leading to two additional brand partnerships. The visuals were well received and helped increase Revamp’s presence in the French market. The success of the campaign also supported new retail conversations and demonstrated the value of 3D for future collaborations.
