Myti
Date
2024
Client
Homedics
Scope of Work
Art Direction
3D Motion Design
Sound Design
Video Editing
The Brief
Overview
Homedics needed hero promotional content for the launch of the MYTI mini massage gun, positioning it as a compact yet powerful tool within their wellness range. The visuals needed to showcase its power, versatility, and sleek finish without relying on traditional studio photography.
The Challenge
Demonstrating high impact power in a mini form factor while maintaining a luxury, modern aesthetic is difficult with static shots. The content needed to visually communicate strength, show the interchangeability of multiple massage heads, and feature all available colour ways seamlessly.
The Approach
The product was built and animated in Blender, using dynamic physics simulations to show the massage gun breaking through solid stone, symbolising raw power. The sequence transitions into smooth attachment swaps and architectural lifestyle staging to emphasise versatility and sleek product design.
Visual Direction
Architectural warmth meets high-impact tech. Highlighting rich olive greens, rose tones, and matte blacks against soft sunlight, warm wood surfaces, and tactile stone textures.
The Anatomy of the Project
Combining rigid body physics simulations, custom 3D animation, and dynamic lighting setups. The process focused on highlighting the device's durability, interchangeable heads, and premium colour ways in an elevated lifestyle environment.
Results
The Execution
Engineered rigid body fracture simulations in Blender to visualize power and impact.
Animated smooth transitions highlighting interchangeable attachment heads.
Rendered full colour way variations in a warm, architectural studio setup with natural shadow play.
Created smooth camera moves and dynamic depth-of-field to maintain a high-end, cinematic feel.
Delivered final hero assets optimised for product pages and campaign channels
The Solution
The video provided a striking visual identity for the MYTI launch, clearly communicating power and versatility in a single continuous story. The 3D pipeline allowed for quick colorway iterations and attachment feature highlights without additional production overhead.
