Aura Earphones
Date
2026
Client
House of Marley
Scope of Work
3D Visulization
Art Direction
AI Creation & Compositing
Packing Design
The Brief
Overview
House of Marley needed premium imagery for packaging, e-commerce and launch materials, but the product was still in development, and no physical samples were available. The team required a reliable way to visualise the headphones early, without compromising quality or brand consistency.
The Challenge
A traditional photoshoot wasn’t possible, and supplier imagery lacked consistency. Waiting for production samples risked missing key retail windows. The challenge was to create believable, premium assets that could stand in for a full studio shoot before the product existed.
The Approach
I developed a hybrid workflow combining AI‑generated scene exploration, AI‑assisted texturing and 3D rendering. This allowed me to accurately texture the CAD model, build a controlled lighting and camera setup, and composite the product into repeatable lifestyle environments aligned with the brand. The pipeline was designed to be reusable for future Marley launches.
Visual Direction
Blending brutalist architecture with midcentury organic accents, the visual direction contrasts concrete forms against rich wood and plant life to reflect House of Marley’s union of natural, recyclable materials and modern audio tech.
The Anatomy of the Project
Combining generative AI tools with high-detail 3D renders. The process focused on building realistic material textures, custom lighting environments, and consistent product imagery tailored for digital and e-commerce channels.
Results
The Execution
Refined the product CAD and created accurate PBR materials using an AI‑assisted texture pipeline
Rendered hero angles and detail shots in Blender using a consistent lighting rig
Generated lifestyle scenes using AI tools, ensuring repeatable lighting, perspective and tone
Composited 3D renders into AI‑generated backplates, matching colour, grain and depth for realism
Delivered final assets for packaging, ecommerce and marketing, including production‑ready artwork
The Solution
The workflow enabled the team to progress packaging and launch materials without waiting for final product samples, avoiding costly delays and keeping the retail timeline on track. The pipeline now serves as a repeatable approach for future Marley products, reducing dependency on physical samples and expanding creative flexibility.
