Gel Compression
A rapid-turnaround project to deliver cohesive PDP and lifestyle assets for a new range of hot-and-cold gel compression sleeves. With new SKUs added after the initial shoot, I used a hybrid AI and photography workflow to shift the visual tone from wellness to sport, ensuring consistency across the expanded range.
Year
2025
Type
PDP Design, Visual Direction, AI-Assisted Imagery
Client
Homedics
Gel Compression
Overview
Gel Compression
Details
Context
The initial gel sleeve range was photographed with a wellness-led tone, but the brand wanted to reposition toward a more athletic, performance-driven audience. New SKUs were added after the shoot, requiring additional imagery that matched the updated direction without the ability to reshoot.
The Challenge
Retail partners had committed to launch dates, but additional SKUs were introduced after the shoot. With limited product photography and no time to reschedule, the challenge was to create a full set of lifestyle and PDP assets that felt cohesive, sport-focused and consistent across the range.
Approach
I used a hybrid workflow combining small-scale in-house photography with AI-generated lifestyle imagery. This expanded the visual library, shifted the tone toward a sportier aesthetic, and ensured consistency across all SKUs. The PDP system was redesigned with a more energetic colour palette and clearer hierarchy to support the new positioning.
The Result
Supplemented limited product photography with AI-generated lifestyle scenes to broaden the visual direction
Aligned all imagery with a sport-focused tone while staying authentic to product use cases
Retained brand typography and introduced a volt green accent to signal performance and energy
Built a consistent PDP layout system that clearly communicated benefits across all SKUs
Delivered a complete asset set covering features, benefits and use-case scenarios
Outcome
The new assets enabled a smooth retailer rollout and supported a successful launch across ecommerce channels. The refreshed sport-led direction increased product engagement and sales, prompting the wider marketing team to adopt a performance-focused recovery narrative across additional products in the range.
Gel Compression
A rapid-turnaround project to deliver cohesive PDP and lifestyle assets for a new range of hot-and-cold gel compression sleeves. With new SKUs added after the initial shoot, I used a hybrid AI and photography workflow to shift the visual tone from wellness to sport, ensuring consistency across the expanded range.
Year
2025
Type
PDP Design, Visual Direction, AI-Assisted Imagery
Client
Homedics
Gel Compression
Overview
Gel Compression
Details
Context
The initial gel sleeve range was photographed with a wellness-led tone, but the brand wanted to reposition toward a more athletic, performance-driven audience. New SKUs were added after the shoot, requiring additional imagery that matched the updated direction without the ability to reshoot.
The Challenge
Retail partners had committed to launch dates, but additional SKUs were introduced after the shoot. With limited product photography and no time to reschedule, the challenge was to create a full set of lifestyle and PDP assets that felt cohesive, sport-focused and consistent across the range.
Approach
I used a hybrid workflow combining small-scale in-house photography with AI-generated lifestyle imagery. This expanded the visual library, shifted the tone toward a sportier aesthetic, and ensured consistency across all SKUs. The PDP system was redesigned with a more energetic colour palette and clearer hierarchy to support the new positioning.
The Result
Supplemented limited product photography with AI-generated lifestyle scenes to broaden the visual direction
Aligned all imagery with a sport-focused tone while staying authentic to product use cases
Retained brand typography and introduced a volt green accent to signal performance and energy
Built a consistent PDP layout system that clearly communicated benefits across all SKUs
Delivered a complete asset set covering features, benefits and use-case scenarios
Outcome
The new assets enabled a smooth retailer rollout and supported a successful launch across ecommerce channels. The refreshed sport-led direction increased product engagement and sales, prompting the wider marketing team to adopt a performance-focused recovery narrative across additional products in the range.
Gel Compression
A rapid-turnaround project to deliver cohesive PDP and lifestyle assets for a new range of hot-and-cold gel compression sleeves. With new SKUs added after the initial shoot, I used a hybrid AI and photography workflow to shift the visual tone from wellness to sport, ensuring consistency across the expanded range.
Year
2025
Type
PDP Design, Visual Direction, AI-Assisted Imagery
Client
Homedics
Overview
Gel Compression
Details
Building a sport-focused PDP system using hybrid AI and in-house photography for fast, consistent rollout.
Building a sport-focused PDP system using hybrid AI and in-house photography for fast, consistent rollout.
Building a sport-focused PDP system using hybrid AI and in-house photography for fast, consistent rollout.
The Anatomy of the Project:
Hybrid AI workflows, sport-led visual direction and PDP system refinement.
The Anatomy of the Project:
Hybrid AI workflows, sport-led visual direction and PDP system refinement.
Gel Compression
A rapid-turnaround project to deliver cohesive PDP and lifestyle assets for a new range of hot-and-cold gel compression sleeves. With new SKUs added after the initial shoot, I used a hybrid AI and photography workflow to shift the visual tone from wellness to sport, ensuring consistency across the expanded range.
Year
2025
Type
PDP Design, Visual Direction, AI-Assisted Imagery
Client
Homedics
Gel Compression
Overview
Gel Compression
Details
Context
The initial gel sleeve range was photographed with a wellness-led tone, but the brand wanted to reposition toward a more athletic, performance-driven audience. New SKUs were added after the shoot, requiring additional imagery that matched the updated direction without the ability to reshoot.
The Challenge
Retail partners had committed to launch dates, but additional SKUs were introduced after the shoot. With limited product photography and no time to reschedule, the challenge was to create a full set of lifestyle and PDP assets that felt cohesive, sport-focused and consistent across the range.
Approach
I used a hybrid workflow combining small-scale in-house photography with AI-generated lifestyle imagery. This expanded the visual library, shifted the tone toward a sportier aesthetic, and ensured consistency across all SKUs. The PDP system was redesigned with a more energetic colour palette and clearer hierarchy to support the new positioning.
The Result
Supplemented limited product photography with AI-generated lifestyle scenes to broaden the visual direction
Aligned all imagery with a sport-focused tone while staying authentic to product use cases
Retained brand typography and introduced a volt green accent to signal performance and energy
Built a consistent PDP layout system that clearly communicated benefits across all SKUs
Delivered a complete asset set covering features, benefits and use-case scenarios
Outcome
The new assets enabled a smooth retailer rollout and supported a successful launch across ecommerce channels. The refreshed sport-led direction increased product engagement and sales, prompting the wider marketing team to adopt a performance-focused recovery narrative across additional products in the range.
Gel Compression
A rapid-turnaround project to deliver cohesive PDP and lifestyle assets for a new range of hot-and-cold gel compression sleeves. With new SKUs added after the initial shoot, I used a hybrid AI and photography workflow to shift the visual tone from wellness to sport, ensuring consistency across the expanded range.
Year
2025
Type
PDP Design, Visual Direction, AI-Assisted Imagery
Client
Homedics
Gel Compression
Overview
Gel Compression
Details
Context
The initial gel sleeve range was photographed with a wellness-led tone, but the brand wanted to reposition toward a more athletic, performance-driven audience. New SKUs were added after the shoot, requiring additional imagery that matched the updated direction without the ability to reshoot.
The Challenge
Retail partners had committed to launch dates, but additional SKUs were introduced after the shoot. With limited product photography and no time to reschedule, the challenge was to create a full set of lifestyle and PDP assets that felt cohesive, sport-focused and consistent across the range.
Approach
I used a hybrid workflow combining small-scale in-house photography with AI-generated lifestyle imagery. This expanded the visual library, shifted the tone toward a sportier aesthetic, and ensured consistency across all SKUs. The PDP system was redesigned with a more energetic colour palette and clearer hierarchy to support the new positioning.
The Result
Supplemented limited product photography with AI-generated lifestyle scenes to broaden the visual direction
Aligned all imagery with a sport-focused tone while staying authentic to product use cases
Retained brand typography and introduced a volt green accent to signal performance and energy
Built a consistent PDP layout system that clearly communicated benefits across all SKUs
Delivered a complete asset set covering features, benefits and use-case scenarios
Outcome
The new assets enabled a smooth retailer rollout and supported a successful launch across ecommerce channels. The refreshed sport-led direction increased product engagement and sales, prompting the wider marketing team to adopt a performance-focused recovery narrative across additional products in the range.
Gel Compression
A rapid-turnaround project to deliver cohesive PDP and lifestyle assets for a new range of hot-and-cold gel compression sleeves. With new SKUs added after the initial shoot, I used a hybrid AI and photography workflow to shift the visual tone from wellness to sport, ensuring consistency across the expanded range.
Year
2025
Type
PDP Design, Visual Direction, AI-Assisted Imagery
Client
Homedics
Overview
Gel Compression
Details
Building a sport-focused PDP system using hybrid AI and in-house photography for fast, consistent rollout.
Building a sport-focused PDP system using hybrid AI and in-house photography for fast, consistent rollout.
Building a sport-focused PDP system using hybrid AI and in-house photography for fast, consistent rollout.
The Anatomy of the Project:
Hybrid AI workflows, sport-led visual direction and PDP system refinement.
The Anatomy of the Project:
Hybrid AI workflows, sport-led visual direction and PDP system refinement.