Dynamic Radiance X
A fully CG product launch campaign for the Revamp Professional DR-6400GD, developed from raw CAD models inside Blender. Built to visualize complex internal technology including thermal dynamics, ionic streams, magnetic latching, and folding mechanisms that traditional live-action video physically cannot capture.
Year
2024
Type
CAD TEXTURING, RIGGING, LIGHTING, ANIMATION, MOTION DESIGN, ART DIRECTION
Client
Revamp
Dynamic Radiance X
Overview
Dynamic Radiance X
Details
Context
Revamp Professional required hero content for their new DR-6400GD hair dryer launch to clearly communicate the product's key features on the website. With zero shoot budget available and several features that are invisible or near impossible to capture on camera under studio conditions, a traditional production approach was not viable.
The Challenge
The brief went beyond the usual issue of missing a physical sample. Heat distribution, ion output, oil coating, and magnetic connections are either invisible or too abstract for standard photography to communicate meaningfully. The content needed to do what a camera fundamentally cannot do: make the invisible visible while staying premium and on brand.
Approach
To overcome physical limits, the entire product was built and textured in Blender directly from raw CAD data, matching the finished rose gold colourway precisely. The dryer was rigged for repeatable animation, incorporating dynamic cable physics to guarantee natural fluid movement throughout every scene.
The Result
Dynamic physics simulations were engineered in Blender to visualize complex thermal patterns, particle ion emissions, and microscopic coating effects. Each feature section was carefully art directed with its own environment and dedicated colour palette, ensuring the product remained visually striking and consistent across every shot.
Outcome
The video served as the main hero content on the product page from launch, communicating every key feature without a single day of studio time. The custom rig and procedural pipeline were built for total repeatability, allowing the same assets to be adapted for future product updates.
Dynamic Radiance X
A fully CG product launch campaign for the Revamp Professional DR-6400GD, developed from raw CAD models inside Blender. Built to visualize complex internal technology including thermal dynamics, ionic streams, magnetic latching, and folding mechanisms that traditional live-action video physically cannot capture.
Year
2024
Type
CAD TEXTURING, RIGGING, LIGHTING, ANIMATION, MOTION DESIGN, ART DIRECTION
Client
Revamp
Dynamic Radiance X
Overview
Dynamic Radiance X
Details
Context
Revamp Professional required hero content for their new DR-6400GD hair dryer launch to clearly communicate the product's key features on the website. With zero shoot budget available and several features that are invisible or near impossible to capture on camera under studio conditions, a traditional production approach was not viable.
The Challenge
The brief went beyond the usual issue of missing a physical sample. Heat distribution, ion output, oil coating, and magnetic connections are either invisible or too abstract for standard photography to communicate meaningfully. The content needed to do what a camera fundamentally cannot do: make the invisible visible while staying premium and on brand.
Approach
To overcome physical limits, the entire product was built and textured in Blender directly from raw CAD data, matching the finished rose gold colourway precisely. The dryer was rigged for repeatable animation, incorporating dynamic cable physics to guarantee natural fluid movement throughout every scene.
The Result
Dynamic physics simulations were engineered in Blender to visualize complex thermal patterns, particle ion emissions, and microscopic coating effects. Each feature section was carefully art directed with its own environment and dedicated colour palette, ensuring the product remained visually striking and consistent across every shot.
Outcome
The video served as the main hero content on the product page from launch, communicating every key feature without a single day of studio time. The custom rig and procedural pipeline were built for total repeatability, allowing the same assets to be adapted for future product updates.
Dynamic Radiance X
A fully CG product launch campaign for the Revamp Professional DR-6400GD, developed from raw CAD models inside Blender. Built to visualize complex internal technology including thermal dynamics, ionic streams, magnetic latching, and folding mechanisms that traditional live-action video physically cannot capture.
Year
2024
Type
CAD TEXTURING, RIGGING, LIGHTING, ANIMATION, MOTION DESIGN, ART DIRECTION
Client
Revamp
Overview
Dynamic Radiance X
Details
Visualising the invisible through 3D motion, simulation and CAD animation.
Visualising the invisible through 3D motion, simulation and CAD animation.
Visualising the invisible through 3D motion, simulation and CAD animation.
The Anatomy of the Project:
Turning raw CAD data into a modular 3D pipeline designed for total flexibility, consistency, and maximum efficiency.
The Anatomy of the Project:
Turning raw CAD data into a modular 3D pipeline designed for total flexibility, consistency, and maximum efficiency.
Dynamic Radiance X
A fully CG product launch campaign for the Revamp Professional DR-6400GD, developed from raw CAD models inside Blender. Built to visualize complex internal technology including thermal dynamics, ionic streams, magnetic latching, and folding mechanisms that traditional live-action video physically cannot capture.
Year
2024
Type
CAD TEXTURING, RIGGING, LIGHTING, ANIMATION, MOTION DESIGN, ART DIRECTION
Client
Revamp
Dynamic Radiance X
Overview
Dynamic Radiance X
Details
Context
Revamp Professional required hero content for their new DR-6400GD hair dryer launch to clearly communicate the product's key features on the website. With zero shoot budget available and several features that are invisible or near impossible to capture on camera under studio conditions, a traditional production approach was not viable.
The Challenge
The brief went beyond the usual issue of missing a physical sample. Heat distribution, ion output, oil coating, and magnetic connections are either invisible or too abstract for standard photography to communicate meaningfully. The content needed to do what a camera fundamentally cannot do: make the invisible visible while staying premium and on brand.
Approach
To overcome physical limits, the entire product was built and textured in Blender directly from raw CAD data, matching the finished rose gold colourway precisely. The dryer was rigged for repeatable animation, incorporating dynamic cable physics to guarantee natural fluid movement throughout every scene.
The Result
Dynamic physics simulations were engineered in Blender to visualize complex thermal patterns, particle ion emissions, and microscopic coating effects. Each feature section was carefully art directed with its own environment and dedicated colour palette, ensuring the product remained visually striking and consistent across every shot.
Outcome
The video served as the main hero content on the product page from launch, communicating every key feature without a single day of studio time. The custom rig and procedural pipeline were built for total repeatability, allowing the same assets to be adapted for future product updates.
Dynamic Radiance X
A fully CG product launch campaign for the Revamp Professional DR-6400GD, developed from raw CAD models inside Blender. Built to visualize complex internal technology including thermal dynamics, ionic streams, magnetic latching, and folding mechanisms that traditional live-action video physically cannot capture.
Year
2024
Type
CAD TEXTURING, RIGGING, LIGHTING, ANIMATION, MOTION DESIGN, ART DIRECTION
Client
Revamp
Dynamic Radiance X
Overview
Dynamic Radiance X
Details
Context
Revamp Professional required hero content for their new DR-6400GD hair dryer launch to clearly communicate the product's key features on the website. With zero shoot budget available and several features that are invisible or near impossible to capture on camera under studio conditions, a traditional production approach was not viable.
The Challenge
The brief went beyond the usual issue of missing a physical sample. Heat distribution, ion output, oil coating, and magnetic connections are either invisible or too abstract for standard photography to communicate meaningfully. The content needed to do what a camera fundamentally cannot do: make the invisible visible while staying premium and on brand.
Approach
To overcome physical limits, the entire product was built and textured in Blender directly from raw CAD data, matching the finished rose gold colourway precisely. The dryer was rigged for repeatable animation, incorporating dynamic cable physics to guarantee natural fluid movement throughout every scene.
The Result
Dynamic physics simulations were engineered in Blender to visualize complex thermal patterns, particle ion emissions, and microscopic coating effects. Each feature section was carefully art directed with its own environment and dedicated colour palette, ensuring the product remained visually striking and consistent across every shot.
Outcome
The video served as the main hero content on the product page from launch, communicating every key feature without a single day of studio time. The custom rig and procedural pipeline were built for total repeatability, allowing the same assets to be adapted for future product updates.
Dynamic Radiance X
A fully CG product launch campaign for the Revamp Professional DR-6400GD, developed from raw CAD models inside Blender. Built to visualize complex internal technology including thermal dynamics, ionic streams, magnetic latching, and folding mechanisms that traditional live-action video physically cannot capture.
Year
2024
Type
CAD TEXTURING, RIGGING, LIGHTING, ANIMATION, MOTION DESIGN, ART DIRECTION
Client
Revamp
Overview
Dynamic Radiance X
Details
Visualising the invisible through 3D motion, simulation and CAD animation.
Visualising the invisible through 3D motion, simulation and CAD animation.
Visualising the invisible through 3D motion, simulation and CAD animation.
The Anatomy of the Project:
Turning raw CAD data into a modular 3D pipeline designed for total flexibility, consistency, and maximum efficiency.
The Anatomy of the Project:
Turning raw CAD data into a modular 3D pipeline designed for total flexibility, consistency, and maximum efficiency.