Aura
Developing a visual identity and supporting assets for Aura, a new sensory‑wellness product under the Homedics brand. The goal was to create a calming, accessible sub‑brand that felt distinct yet connected, covering logo development, packaging direction and visual asset creation.
Year
2024
Type
Branding, Packaging Design, 3D Visualisation
Client
Homedics
Aura
Overview
Aura
Details
Context
Aura was a new sensory‑wellness concept within the Homedics portfolio. The brief was to create a calming, approachable sub‑brand that could sit comfortably alongside existing Homedics products while still feeling distinct. My role covered brand identity, packaging direction and visual asset creation.
The Challenge
As a niche product entering a new category, Aura needed a visual identity that communicated calm, simplicity and ritual without drifting too far from Homedics’ established brand language. The project also required packaging and visual assets to be developed without physical samples and under a fixed launch timeline.
Approach
I developed a soft, minimal identity that expressed the sensory nature of the product. Early exploration centred on natural textures, gentle forms and a restrained colour palette. The logo direction leaned typographic to maintain consistency with other Homedics sub‑brands while introducing a more delicate, atmospheric tone.
The Result
Developed a full visual identity system including logo, colour palette and supporting assets
Explored packaging concepts using natural textures, minimalist layouts and a custom leaf‑pattern motif
Proposed iridescent spot UV and selective varnish to bring the “aura” effect to life
Created 3D renders to visualise packaging, materials and shelf presence
Built a cohesive visual direction that balanced calmness with brand consistency
Outcome
The creative and marketing teams responded extremely positively to the brand direction, with strong internal feedback on the logo, packaging and visual identity. The work met all creative objectives and was approved for rollout, though the product itself did not move forward due to external commercial factors.
Aura
Developing a visual identity and supporting assets for Aura, a new sensory‑wellness product under the Homedics brand. The goal was to create a calming, accessible sub‑brand that felt distinct yet connected, covering logo development, packaging direction and visual asset creation.
Year
2024
Type
Branding, Packaging Design, 3D Visualisation
Client
Homedics
Aura
Overview
Aura
Details
Context
Aura was a new sensory‑wellness concept within the Homedics portfolio. The brief was to create a calming, approachable sub‑brand that could sit comfortably alongside existing Homedics products while still feeling distinct. My role covered brand identity, packaging direction and visual asset creation.
The Challenge
As a niche product entering a new category, Aura needed a visual identity that communicated calm, simplicity and ritual without drifting too far from Homedics’ established brand language. The project also required packaging and visual assets to be developed without physical samples and under a fixed launch timeline.
Approach
I developed a soft, minimal identity that expressed the sensory nature of the product. Early exploration centred on natural textures, gentle forms and a restrained colour palette. The logo direction leaned typographic to maintain consistency with other Homedics sub‑brands while introducing a more delicate, atmospheric tone.
The Result
Developed a full visual identity system including logo, colour palette and supporting assets
Explored packaging concepts using natural textures, minimalist layouts and a custom leaf‑pattern motif
Proposed iridescent spot UV and selective varnish to bring the “aura” effect to life
Created 3D renders to visualise packaging, materials and shelf presence
Built a cohesive visual direction that balanced calmness with brand consistency
Outcome
The creative and marketing teams responded extremely positively to the brand direction, with strong internal feedback on the logo, packaging and visual identity. The work met all creative objectives and was approved for rollout, though the product itself did not move forward due to external commercial factors.
Aura
Developing a visual identity and supporting assets for Aura, a new sensory‑wellness product under the Homedics brand. The goal was to create a calming, accessible sub‑brand that felt distinct yet connected, covering logo development, packaging direction and visual asset creation.
Year
2024
Type
Branding, Packaging Design, 3D Visualisation
Client
Homedics
Overview
Aura
Details
Creating a calming sub‑brand for a niche wellness product, designed to sit naturally within the Homedics ecosystem.
Creating a calming sub‑brand for a niche wellness product, designed to sit naturally within the Homedics ecosystem.
Creating a calming sub‑brand for a niche wellness product, designed to sit naturally within the Homedics ecosystem.
The Anatomy of the Project:
Brand identity development, packaging exploration and 3D visualisation.
The Anatomy of the Project:
Brand identity development, packaging exploration and 3D visualisation.
Aura
Developing a visual identity and supporting assets for Aura, a new sensory‑wellness product under the Homedics brand. The goal was to create a calming, accessible sub‑brand that felt distinct yet connected, covering logo development, packaging direction and visual asset creation.
Year
2024
Type
Branding, Packaging Design, 3D Visualisation
Client
Homedics
Aura
Overview
Aura
Details
Context
Aura was a new sensory‑wellness concept within the Homedics portfolio. The brief was to create a calming, approachable sub‑brand that could sit comfortably alongside existing Homedics products while still feeling distinct. My role covered brand identity, packaging direction and visual asset creation.
The Challenge
As a niche product entering a new category, Aura needed a visual identity that communicated calm, simplicity and ritual without drifting too far from Homedics’ established brand language. The project also required packaging and visual assets to be developed without physical samples and under a fixed launch timeline.
Approach
I developed a soft, minimal identity that expressed the sensory nature of the product. Early exploration centred on natural textures, gentle forms and a restrained colour palette. The logo direction leaned typographic to maintain consistency with other Homedics sub‑brands while introducing a more delicate, atmospheric tone.
The Result
Developed a full visual identity system including logo, colour palette and supporting assets
Explored packaging concepts using natural textures, minimalist layouts and a custom leaf‑pattern motif
Proposed iridescent spot UV and selective varnish to bring the “aura” effect to life
Created 3D renders to visualise packaging, materials and shelf presence
Built a cohesive visual direction that balanced calmness with brand consistency
Outcome
The creative and marketing teams responded extremely positively to the brand direction, with strong internal feedback on the logo, packaging and visual identity. The work met all creative objectives and was approved for rollout, though the product itself did not move forward due to external commercial factors.
Aura
Developing a visual identity and supporting assets for Aura, a new sensory‑wellness product under the Homedics brand. The goal was to create a calming, accessible sub‑brand that felt distinct yet connected, covering logo development, packaging direction and visual asset creation.
Year
2024
Type
Branding, Packaging Design, 3D Visualisation
Client
Homedics
Aura
Overview
Aura
Details
Context
Aura was a new sensory‑wellness concept within the Homedics portfolio. The brief was to create a calming, approachable sub‑brand that could sit comfortably alongside existing Homedics products while still feeling distinct. My role covered brand identity, packaging direction and visual asset creation.
The Challenge
As a niche product entering a new category, Aura needed a visual identity that communicated calm, simplicity and ritual without drifting too far from Homedics’ established brand language. The project also required packaging and visual assets to be developed without physical samples and under a fixed launch timeline.
Approach
I developed a soft, minimal identity that expressed the sensory nature of the product. Early exploration centred on natural textures, gentle forms and a restrained colour palette. The logo direction leaned typographic to maintain consistency with other Homedics sub‑brands while introducing a more delicate, atmospheric tone.
The Result
Developed a full visual identity system including logo, colour palette and supporting assets
Explored packaging concepts using natural textures, minimalist layouts and a custom leaf‑pattern motif
Proposed iridescent spot UV and selective varnish to bring the “aura” effect to life
Created 3D renders to visualise packaging, materials and shelf presence
Built a cohesive visual direction that balanced calmness with brand consistency
Outcome
The creative and marketing teams responded extremely positively to the brand direction, with strong internal feedback on the logo, packaging and visual identity. The work met all creative objectives and was approved for rollout, though the product itself did not move forward due to external commercial factors.
Aura
Developing a visual identity and supporting assets for Aura, a new sensory‑wellness product under the Homedics brand. The goal was to create a calming, accessible sub‑brand that felt distinct yet connected, covering logo development, packaging direction and visual asset creation.
Year
2024
Type
Branding, Packaging Design, 3D Visualisation
Client
Homedics
Overview
Aura
Details
Creating a calming sub‑brand for a niche wellness product, designed to sit naturally within the Homedics ecosystem.
Creating a calming sub‑brand for a niche wellness product, designed to sit naturally within the Homedics ecosystem.
Creating a calming sub‑brand for a niche wellness product, designed to sit naturally within the Homedics ecosystem.
The Anatomy of the Project:
Brand identity development, packaging exploration and 3D visualisation.
The Anatomy of the Project:
Brand identity development, packaging exploration and 3D visualisation.