AI-Assisted Lifestyle & Post-Production
Date
2026 - Ongoing
Client
Various
Scope of Work
AI Image Generation
Workflow Automation
Compositing
Retouching
The Brief
Overview
Exploring how generative AI tools can complement traditional CGI and product photography post-production. The focus is building controlled, repeatable workflows to generate campaign-ready lifestyle environments around core product assets
The Challenge
Traditional location photoshoots for broad product ranges are resource-intensive, while standalone text-to-image AI tools lack spatial control, physical product accuracy, and consistent directional lighting.
The Approach
Combining CAD/3D product cutouts with tool systems in Flow, Adobe Photoshop generative fill, and custom prompts to build structured composite pipelines that preserve exact product geometry while expanding background options.
Visual Direction
The visual strategy bridges rigid, CAD-accurate product assets with warm, natural lighting environments. Rather than relying on synthetic or overly stylized AI aesthetics, the direction mimics high-end interior architecture and tactile lifestyle photography.
The Anatomy of the Project
Developing structured pipelines for AI image extensions. By anchoring the generation around CAD asset bounds and leveraging tool systems in Flow alongside manual lighting integration, this workflow allows studio product renders to be repurposed across infinite seasonal contexts without re-rendering the primary asset
Results
The Execution
Created repeatable prompt and tool setups in Flow for lifestyle background generation.
Integrated directional shadow matching and ambient bounce lighting in Photoshop.
Preserved precise CAD geometry, CMF details, and brand logos across all generated outputs.
The Solution
A fast, low-cost post-production workflow that turns isolated product renders into high-end lifestyle collateral for web and social campaigns.
